How do you make the world’s most Rock’n’Roll sneaker – the Converse Chuck Taylor All Star – even more Rock’n’Roll? How’s about turning it into a working wah wah pedal, complete with twin jack ports in the front to plug your guitar and amp into it?
Whilst at Agency Republic, I concepted the 'All Wah' trainer for CreativeSocial, Converse and Google's Hack-a-Chuck competition, judged at Cannes.
Thanks to a talented bunch of colleagues whom are a dab-hand with soldering irons, this vision – amazingly – became a reality: a fully working flex-sensing wah-wah wonder!
The 'All Wah' won first place against trainers from well-known agencies worldwide and snagged the agency flights to New York and tickets to a secret Converse gig.