Facebook App/Game Design, Illustration, Pixel-Art, Flash Animation
Disney wanted to promote its new film – Wreck-it Ralph – on social media. Ralph is a video-game bad guy who doesn’t want to be a bad guy anymore. He wants you to like him. So we created…Like Ralph: a unique competition on Facebook.
After hitting the like button, you came up against a brick wall. Literally.
Just click on a brick to break it. Other people could break bricks at the same time - eventually revealing a giant picture of Ralph.
But you had to choose carefully – because some bricks had prizes behind them.
The campaign was a big success. Over 1.3 million people liked Ralph and 16422 (virtual) bricks were wrecked.